Rangers must stop selling their best too early

Rangers have spent too many years acting like a club that needs to cash in first and worry about the football later. The point being made here is simple enough: if you’re serious about winning things, you don’t destabilise the squad halfway through the job.

The argument is that moving players like Chermiti, Gassama or Fernadez right now would weaken the title push, the cup run, and whatever we’re trying to build in Europe. And to be fair, that’s usually how it goes. You sell a starter, you replace him with someone you hope can cope, and you lose weeks to bedding-in time you don’t actually have.

Hold your nerve until the proper offers arrive

Football isn’t just about getting a fee in the door. It’s about timing. If Rangers can keep their better assets until the summer, and do the business on the pitch in the meantime, you’re not just selling a player. You’re selling a player with a story attached: trophies, big games, and performances that catch eyes beyond Scotland.

That’s what “silly money” is really about. Not desperation bids because someone’s short on numbers, but serious bids because a bigger club sees value and momentum. If you believe the players are worth far more than an undervalued move now, then the most logical thing is to park the talks and revisit later.

We’ve been here before, and it usually ends the same

Rangers fans don’t need a lecture on what happens when you sell first and rebuild later. We’ve watched seasons where quality went out the door, replacements came in at a higher cost, and the team somehow came out weaker. Meanwhile Celtic were able to keep a steadier platform and make Scotland look like a procession. It’s not hard to see why supporters are fed up watching that cycle repeat.

This is the heart of it: we’ve been burned by quick flips and short-term thinking. If the club truly believes it’s building for sustained success, then it has to start behaving like it. That means keeping the strongest group together when the prizes are in reach.

A season for ambition, not panic

There’s a very Rangers edge to the closing message: no more “panic merchant” decisions, no more gifting opportunities to our rivals. The aim has to be victories, not balance sheets. You can sell later, and sell better, if you’ve actually won something with the players first.

So yes, be smart. Be ruthless in the right way. But ruthless on the pitch, not in the dressing room.

Written by LAUDRUPHAGI: 28 January 2026