I still get that warm, daft smile when I think of the 1992 Adidas strip. You could feel it in the city back then — winning things, a real presence in Europe — and the shirts flew off the shelves. I remember the day the kit was launched: I skipped school, went to Inter Sport and handed over £40 for the long-sleeve home top. The short sleeve was £35. No regrets. It felt like owning a piece of the team.
Why that top meant so much
It wasn’t just the design. It was timing and what the club represented then. A lot of us bought the shirt because we were proud to wear our colours — at home, away, in the pubs, on the terraces. That Adidas template turned up all over Europe in different colours, so it became part of the football wardrobe across the continent. For many supporters it’s one of those kits that instantly takes you back to specific matches and faces.
What’s changed since?
Times move on. The game’s commercial side has grown, kit cycles are shorter, and fashions shift. Whether that’s why sales aren’t what they were back in the early 90s is hard to pin down for certain, but the connection between team success and shirt demand is obvious. Winning more regularly and having memorable moments lifts everything — including the desire to wear the shirt with pride.
Looking forward, not back
To be fair, fans will always buy a good shirt when it captures the imagination. There’s nothing wrong with a bit of optimism — fingers crossed the tide is turning and next season we see fans queuing again for the new top. I’d love to see our old favourites back in the stands and shops, but for now the memory of that Adidas top will do. It’s an icon for a reason, and for many of us it still is.
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