We need to stop acting like the solution to every setback is a summer clear-out. Rebuilding a team year after year doesn't create steady progress — it creates instability. If we want to close the gap, it has to be a process, not a sprint of wholesale change.
Learn from the other lot — but don't copy blindly
To be fair, Celtic's model isn't magic. It's built on continuity. They tend to add a handful of quality players to a settled core and let those signings bed in. One or two additions each summer, not a whole new starting XI. That gradual approach gives players time to understand the shape, the press, the runs that are expected of them.
Why our current habit fails
We’ve drifted into the opposite pattern. Buying a mass of recruits and expecting instant chemistry is a risky business. Cheap numbers can fill the squad, but genuine quality normally needs targeted spending and time. You can't force cohesion overnight. Fans see early stumbles and the calls for change follow — sacking managers, ripping up plans — and we're back to square one.
What we should actually be doing
This season looks like a step in the right direction. Use out-of-contract or low-cost players to add depth, then invest more heavily in three or four signings who can genuinely shift the starting eleven. Give them a season to settle. Let the manager work out what combinations fit. Next summer, replace two or three problem areas rather than rebuilding the whole squad.
It isn’t about spending more for the sake of it. It’s about smarter, steadier recruitment and patience from the support. If we keep demanding instant results after every wobble, we’ll never get the continuity needed to close the gap. We’ll just keep restarting the same process and asking why nothing changes.
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